Google Brings Its Voice Agent to the $46 Billion Ticketing Market
No need to download Fandango
Alphabet’s (GOOGL) Google has partnered with Fandango to enable movie ticket ordering through its Google Assistant voice agent, which is available on smartphones and the Google Home smart speaker. Once users tell the Assistant they’re interested in buying a ticket to a movie, they’re shown the movies showing in nearby theatres.
Amazon’s (AMZN) Alexa and Apple’s Siri voice agents also enable users to order movie tickets from Fandango, but Siri requires a user to download the Fandango app, which isn’t necessary for Google Assistant users. Google has likely tried to simplify movie ticket ordering for users of its voice agent as a way to make its voice agent more appealing amid heated competition in the market for digital assistants.
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Android powers most smartphones
The ability to order movie tickets through Google Assistant will initially be available on Android phones. About 75.7% of smartphones worldwide were running the Android operating system in April compared to the 19.2% running Apple’s iOS and the less than 1.0% running Microsoft’s (MSFT) Windows, according to StatCounter.
Online movie ticketing presents a $46.7 billion revenue opportunity
Online movie ticketing is a big market. According to Stratistics MRC, the worldwide online movie ticketing market is poised to grow at an annual rate of 14.6% and to generate $46.7 billion in revenue by 2022. Online movie ticketing generated slightly less than $18 billion in 2015.